- 01. Introduction
- 02. Acquisition overview in Google Analytics
- 03. Definitions used in acquisition reports
- 04. Acquisition by channel - social
- 05. Quiz: Acquisition by channel-social
- 06. Acquisition by channel - Organic Search
- 07. Acquisition by channel - Paid Search
- 08. Acquisition by channel - Direct
- 09. Direct Traffic Trend
- 10. Acquisition by channel - Referral
- 11. Other acquisition sources: email, affiliates and Display
- 12. A few more things to consider
- 13. Recap